Apple is facing growing legal pressure over its delayed rollout of personalized Siri features that were heavily promoted as part of its Apple Intelligence initiative. At least two new class action lawsuits have been filed in recent weeks — one in California and another in British Columbia, Canada — alleging false advertising and unfair competition related to these missing capabilities.
The most recent U.S. complaint, filed in a California federal court, accuses Apple of misleading customers by marketing next-gen Siri features that were not available at launch and remain missing. The plaintiffs claim they would not have purchased, or at least would not have paid full price, for an iPhone 16 if they had known the advertised features weren’t ready.
>>>New 3095mAh A2656 Replacement Battery for Apple iPhone 13 Pro
Apple showcased the upgraded Siri at WWDC 2024, describing personalized context awareness, smarter app control, and the ability to reference real-time user data — like checking flight times or making lunch plans using information from Mail and Messages. These demos were promoted across multiple platforms, including Apple’s website and a commercial featuring actor Bella Ramsey.
However, the promised Siri features were delayed beyond their initial iOS 18.4 target, and now aren’t expected until sometime during the iOS 19 cycle — or possibly even 2026, according to several well-connected Apple analysts and reporters. Apple recently acknowledged that more development time is needed and has revised its rollout timeline to a vague “in the coming year,” further fueling consumer frustration.
While Apple initially had until WWDC 2025 to deliver on its 2024 keynote promises, the apparent slide into 2026 has opened the door for legal action. The class action lawsuits in both the U.S. and Canada are seeking unspecified damages, which, if the courts find Apple violated advertising laws, could result in payouts to affected iPhone 16 buyers.
>>>New 3227mAh A2655 Replacement Battery for Apple iPhone 13
This comes on top of a previous class action filed in California last month, raising the possibility that the cases could be consolidated if they advance.
As of now, Apple’s legal team has not publicly responded to the claims.
The lawsuits underscore the risks of announcing software features too far ahead of actual readiness — especially when they are central to the marketing of a premium product. If these claims succeed, they could set a new precedent in how tech companies are held accountable for delayed or non-existent features advertised at launch.