The U.S. is rolling out a new initiative to improve the cybersecurity of everyday internet-connected devices. The program, called the U.S. Cyber Trust Mark, will label certain products that meet basic cybersecurity standards, offering consumers a way to identify safer tech products. Announced by the White House on Tuesday, the Cyber Trust Mark is set to be introduced in 2025.
This new labeling program is comparable to the Energy Star certification, which helps consumers select energy-efficient products. However, instead of focusing on energy consumption, the Cyber Trust Mark will identify devices that have undergone a cybersecurity audit and met a basic set of standards to ensure they are more resistant to hacking.
What Products Will Carry the Cyber Trust Mark?
The initiative will apply to a wide range of Internet of Things (IoT) devices, including products such as:
- Baby monitors
- Fitness trackers
- Security cameras
- Smart home devices (e.g., smart thermostats, smart locks)
These products will be able to display the Cyber Trust Mark on their advertising and packaging if they pass the cybersecurity certification process. However, computers and smartphones will not be included in this program.
Anne Neuberger, the White House’s deputy national security adviser for cybersecurity and emerging technology, confirmed that consumers can expect to see products bearing the Cyber Trust Mark on store shelves starting in 2025.
Why Is the Cyber Trust Mark Important?
Internet-connected devices, ranging from smart TVs to refrigerators, are often targeted by hackers. Many of these devices are vulnerable to cyberattacks, and some may be compromised without the owner even realizing it. Cybercriminals can use such compromised devices to build massive networks of botnets for launching cyberattacks on a larger scale.
In recent years, the FBI has had to step in to remove malicious software from compromised home routers and other devices involved in large-scale hacking campaigns. These incidents have highlighted the need for stronger cybersecurity standards for consumer products.
The Biden administration, which has faced numerous high-profile cyberattacks on both the public and private sectors, is seeking to address these concerns through various regulations. However, these regulations have faced pushback from both courts and businesses. The Cyber Trust Mark is a voluntary program, meaning manufacturers can choose whether to pursue certification for their products.
>>>BTR-05 Replacement Battery for Fujikura FSM-40S FSM-16S FSM-30R
How Does the Program Work?
The Cyber Trust Mark aims to incentivize tech companies to build security into their products from the start. Products that carry the mark will have undergone an audit by the National Institute of Standards and Technology (NIST), which will evaluate various security measures. For example, devices may need to:
- Encourage consumers to create strong passwords during setup
- Ensure that products do not start with a universal default password
- Include additional security features such as automatic software updates and data encryption
The program also includes a voluntary audit process for companies wishing to display the mark on their devices. The FCC (Federal Communications Commission), which has been designing the program since 2023, will oversee the program and ensure compliance with cybersecurity standards.
The Role of Consumers and Retailers
For consumers, the Cyber Trust Mark provides a way to make more informed decisions when purchasing products for their homes. As Neuberger stated, “Americans buying home alarm systems and baby monitors need to know hackers can’t disable the alarm system remotely or hack in to watch their babies asleep.” By having a recognizable cybersecurity label, consumers can confidently choose products with higher security standards.
Several major electronics retailers, including Best Buy and Amazon, have already expressed their support for the initiative. This endorsement could help drive the program’s success, as these retailers could promote Cyber Trust Mark-certified products in their stores and online platforms.
>>>BAT21ZN1336000 Replacement Battery for Doogee V20,V20 Pro
Conclusion: A Step Toward Safer IoT Devices
While the Cyber Trust Mark program is currently voluntary, the Biden administration is working on an executive order that will mandate federal agencies to use only Cyber Trust Mark-certified products starting in 2027. This move is intended to ensure that government systems and data are protected from cyber threats by only using products that meet stringent security standards.
The Cyber Trust Mark is a significant step toward creating a safer environment for consumers of internet-connected products. By offering a clear, easily identifiable standard, the U.S. government aims to build consumer confidence in smart devices and encourage manufacturers to prioritize cybersecurity.
As the program rolls out, it is expected to set a precedent for future cybersecurity regulations and become a key tool in combating the increasing threats posed by cybercriminals targeting connected devices. The program is also part of a broader effort to strengthen U.S. cybersecurity in the face of evolving cyber threats.
Consumers can look forward to the arrival of these labeled products in 2025, with the potential for greater cybersecurity protection in their daily lives.