Even before CES 2025 officially kicked off, some notable trends were already taking shape. For the first time in years, major U.S. and European automakers were largely absent, creating space for Chinese companies like Zeekr (from Geely), Wey (Great Wall Motor), and Xpeng to take the spotlight.
This shift was most noticeable in the West Hall of the Las Vegas Convention Center, where vehicle and transportation tech typically fills up the space. This year, though, the hall felt emptier, and some of the most exciting announcements had little to do with new electric vehicles (EVs). For example, Toyota shared updates on Woven City, an experimental city at the foot of Mount Fuji, and hinted at space exploration plans.
That said, CES 2025 still offered plenty of glimpses into the future of transportation, especially in autonomous vehicle (AV) technology, AI, and innovative display systems.
1. AI and Autonomous Driving Steal the Show
Automated driving technology was everywhere at CES, with companies like May Mobility, Tier IV, Waymo, and Zoox showcasing their work on robotaxis. Zoox even offered media members autonomous rides during the event. But it wasn’t just passenger vehicles that were making waves—companies like John Deere and Kubota demonstrated autonomous tech for agriculture, and startups like Polymath Robotics showed off self-driving systems for off-road use.
Many companies also presented tools to support autonomous driving, such as sensors, machine learning software, and simulation platforms. Honda entered the fray with a new operating system, Asimo, designed to power ADAS features in future EVs, while Comma.ai showcased its open-source driver-assistance system, which can be added to existing vehicles.
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2. Nvidia Powers the Future of Self-Driving Tech
Nvidia continued its dominance in autonomous driving, revealing its role in powering many self-driving systems. This year, the chipmaker announced a deeper partnership with Toyota, which will use Nvidia’s Drive AGX Orin SoC and DriveOS safety system to power its next-generation automated vehicles.
Nvidia also made strides in Level 4 autonomous technology (where a vehicle can drive itself without human intervention), teaming up with Aurora Innovation and Continental to develop self-driving trucks, set for mass production in 2027. Perhaps the biggest surprise was Nvidia’s collaboration with Uber, which plans to use Nvidia’s cloud-based AI tools to support the development of AV services on its platform.
3. Innovative Displays and the Future of In-Car Screens
While screens are nothing new at CES, this year saw some exciting innovations pushing the boundaries of what screens can do in vehicles. Valeo, for example, unveiled a new panovision display that stretches across the base of the windshield in BMW’s upcoming Neue Klasse vehicles, integrating driver-monitoring tech. Hyundai Mobis took things even further, showcasing a windshield that turns into a holographic display, offering navigation and other key information to the driver.
4. Generative AI Enhances the In-Car Experience
Generative AI was a hot topic at CES 2025, with automakers exploring how it could transform the in-car experience. BMW partnered with Amazon to integrate Alexa’s custom assistant technology into its vehicles, allowing for more natural voice commands for navigation. Additionally, Qualcomm revealed improvements to its Snapdragon Digital Chassis and Snapdragon Cockpit, adding AI-driven features like personalized navigation and real-time detection of distracted driving.
Some of the most exciting potential applications include generating personalized entertainment for passengers and providing intelligent driving suggestions based on the driver’s state—like recommending a stop at a coffee shop if the driver seems tired.
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5. Micromobility: A Resilient Sector
Despite predictions of decline in micromobility, CES 2025 proved that the industry is still going strong. While many shared scooter and e-bike services have struggled, several new models were unveiled. Vmax introduced six new electric scooters, while Segway showcased two new e-bikes with its smart Intelligent Ride System. Aima Technology Group and Heybikes also launched new e-bikes, highlighting the continued interest in electric micromobility.
One standout was Verge Motorcycles’ subsidiary, Donut Lab, which revealed an electric motor that can be integrated directly into a tire, expanding the possibilities for micromobility and electric vehicles.
CES 2025 demonstrated once again that the future of transportation is unfolding at a rapid pace, with innovations in autonomous driving, AI, and micromobility shaping the next generation of mobility. The shift towards more advanced technology, from self-driving vehicles to AI-enhanced in-car experiences, signals a thrilling future ahead.