Apple is gearing up for an exciting launch event, as CEO Tim Cook teased a big reveal coming Wednesday, February 19. In a brief social media post, Cook promised that the world would “meet the newest member of the family,” with the hashtag #AppleLaunch accompanying a cryptic animated video featuring the iconic Apple logo within a circle.
While the post raises more questions than it answers, industry experts, particularly Bloomberg’s Mark Gurman, believe that the iPhone SE may be the star of this upcoming announcement. According to Gurman’s earlier reports, the new iPhone SE is expected to feature some impressive upgrades, including an A18 chip, a larger 6.1-inch OLED display, Face ID, USB-C, and Apple Intelligence support, among others. This would represent a significant leap from previous SE models, especially in terms of design and performance.
However, the mystery doesn’t end with the iPhone SE. Rumors suggest that Apple could also have several other products lined up for a launch in the coming weeks, such as a new MacBook Air, iPad Air, and potentially an entry-level iPad. Additionally, products like a new AirTag and an all-new smart home hub are expected to hit the market this year.
For now, Cook’s post feels more like a teaser than an official event invite. This suggests that Apple may opt for a quieter announcement strategy, possibly releasing details via press releases on the Apple Newsroom website or through YouTube videos, similar to the approach taken for the October announcements of the new iMac, Mac mini, and MacBook Pro models equipped with M4 chips. The true nature of Apple’s plans will unfold in the next few days, but one thing is certain—February 19th is set to be an exciting day for tech enthusiasts.