Meta is exploring the possibility of AI bots becoming your new digital companions on platforms like Facebook, Instagram, and WhatsApp.
According to Connor Hayes, Meta’s Vice President of Product for Generative AI, these AI bots will exist on social media platforms just like regular accounts. They’ll have profiles, bios, pictures, and most importantly, the ability to generate and share content powered by AI. Essentially, these bots will interact with you—replying to messages, engaging in stories, and creating content.
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AI Bots: Changing the Social Media Game
Meta is leaning heavily into AI bots to boost user engagement, especially as competition from TikTok and YouTube heats up. These platforms are hugely popular with younger audiences, so Meta is hoping that AI will bring something new to the table and keep users coming back.
In July, Meta launched AI Studio, a tool that lets users create their own AI characters. These characters aren’t just for show—they can actually reply to messages and comments from other users, making them feel like true digital companions. Then, in October, Meta teased another exciting tool, Movie Gen, which allows users to create 16-second videos from text prompts. This feature is set to roll out in 2025, and could be another way to keep users hooked with creative AI content.
Slowing Growth, AI to the Rescue
Meta’s bet on AI bots also comes at a time when the company’s growth is starting to plateau. By the end of Q3, Meta reported 3.29 billion daily active users across its apps—Facebook, Instagram, WhatsApp, and Messenger—which is an increase from 2.93 billion two years ago, but the growth rate is slowing down.
That’s where AI comes in. Meta sees AI bots as a way to keep people engaged on the platform, especially since user growth is becoming harder to sustain. In the past, the company has poured billions into projects like the Metaverse, its virtual reality platform, but so far, it hasn’t quite taken off as expected. Still, Meta seems committed to betting big on emerging technologies.
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Will AI Bots Replace Real Friends?
While it’s still early days, it’s clear that Meta is serious about integrating AI into its platforms in a way that feels natural and engaging. Whether these AI bots will actually replace real human interactions or simply add a fun twist to social media remains to be seen. But one thing’s for sure—the future of social media is definitely looking more artificial.