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Sony Unveils Xyn: A Sub-Brand Focused on Spatial Worlds at CES 2025

Sony has made waves at CES 2025, even without unveiling its next-generation Bravia TV lineup, by introducing Xyn, a new sub-brand dedicated to creating and exploring spatial worlds. The highlights of this initiative include the Xyn Headset Prototype and an innovative solution for capturing 3D content.

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A New Focus: Spatial Creation Over Consumption

Unlike mainstream VR headsets such as PlayStation VR 2 or Meta Quest 3, the Xyn Headset is designed for creators. It targets individuals and brands—whether large or small—interested in generating spatial content rather than consuming it.

Key Features of the Xyn Headset

The Xyn Headset Prototype offers a lightweight design, making it comfortable for extended use. Its adjustable fit is managed through a dial at the back, a feature common in many headsets. However, two standout attributes set it apart:

  1. Self-Powered Functionality: The headset operates independently, eliminating the need to connect to external devices.
  2. 4K Micro-OLED Displays: Each eye benefits from a 4K resolution, ensuring crisp visuals during use.

Users can seamlessly switch between digital and real-world views, thanks to the headset’s flippable screen design.

Hands-On Experience: Immersive Spatial Creation

During demonstrations, users interacted with a 3D digital environment rendered on the headset’s 4K micro-OLED screens. The environment included ground elements, building structures, and crystal formations. Users could resize and place objects, such as crystals, within the virtual space using the accompanying controller.

The virtual elements showcased during the demo were not computer-generated but scanned using a separate Xyn solution. The scanning process involved a Sony Alpha camera paired with a prototype Xyn app on a smartphone.

Simplified 3D Content Creation

The process of capturing objects for 3D rendering was demonstrated to be straightforward. A Sony representative used the Alpha camera to photograph an object, with the app displaying a heat map that indicated the areas successfully captured.

Once captured, the data was processed in the cloud, creating 3D models that could be viewed on a custom glasses-free 3D monitor. Equipped with eye-tracking technology, the monitor enhanced the depth and realism of the models.

This streamlined process makes 3D content creation more accessible, even to individuals without expertise in 3D modeling. Users can scan everyday items, from crystals and shoes to decorative china, and transform them into 3D assets.

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Potential Applications and Future Prospects

The Xyn ecosystem is positioned to empower creators, providing tools for virtual world design and spatial content production. While the Xyn Headset Prototype is not currently intended for direct consumer use, the content generated using Xyn Capture could be adapted for mainstream VR platforms in the future.

Sony’s innovative approach could democratize spatial content creation, allowing more individuals and businesses to participate in the rapidly growing field of virtual and augmented reality.

This advancement not only highlights Sony’s commitment to pushing the boundaries of technology but also underscores its vision of making 3D and spatial content creation accessible to all.

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