At the Galaxy Unpacked 2025 event held in San Jose, California, Samsung unveiled its prototype XR headset — Project Moohan. The device is aimed squarely at competing with the likes of Apple’s Vision Pro and Meta’s Quest, but it comes with a unique advantage: a powerful AI assistant designed to elevate the extended reality (XR) experience. Project Moohan integrates cutting-edge artificial intelligence with immersive XR technology, setting a new standard for virtual and mixed reality devices.
AI-Powered Experiences: Revolutionizing Interaction in Extended Reality
One of the most exciting features of Project Moohan is its AI assistant. This assistant isn’t just a voice command system, but a fully interactive tool that helps users seamlessly navigate the XR environment. Imagine a user asking about a football jersey they saw, and the AI not only identifies the team but also places them inside a virtual football field. This experience goes far beyond traditional static information display; it immerses the user in an interactive, 3D environment based on real-time queries. For example, users can ask the AI questions related to sports, fashion, or history, and the system will pull relevant data from various sources, creating an immersive experience that brings information to life. This combination of AI and XR visualization is poised to redefine how we interact with digital content and could revolutionize how we use XR technology in education, entertainment, and work.
The integration of AI in Project Moohan takes inspiration from Tony Stark’s Jarvis — an assistant that doesn’t just answer questions but actively aids in decision-making and real-time visualization. Whether it’s summarizing key points from a case file or giving live data on a sports match, the AI assistant provides users with not only answers but also context, bringing them closer to the experience than ever before.
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Samsung & Google Collaboration: A Unified Android XR Ecosystem
Project Moohan’s software platform is another game-changer. Developed in collaboration with Google, the headset runs on the Android XR platform, which aims to revolutionize the mixed-reality experience. This collaboration is significant because it brings together two tech giants with decades of experience in hardware, software, and AI to create an open and expandable ecosystem for XR applications.
The Android XR platform will allow users to run not only XR-specific apps but also conventional Android apps designed for smartphones. This means users won’t have to choose between their favorite apps and XR experiences — they can seamlessly run apps from Adobe, Naver, and Major League Baseball alongside immersive XR content. Samsung’s AI assistant further enriches this ecosystem by enabling a smooth communication flow between the headset, smartphones, and even home appliances. This will allow users to control their devices without breaking immersion, making for a more efficient and cohesive smart environment.
By building an expandable XR ecosystem, Samsung and Google are setting the stage for broader XR adoption. Rather than relying solely on hardware innovation, the companies are also ensuring that the platform will support a wide array of apps, from entertainment to business tools, allowing XR to fit into a variety of use cases, from professional environments to home entertainment.
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Hardware Innovation: Lightweight, Customizable, and Affordable
While Project Moohan’s AI features and software integration are impressive, the hardware is no less significant. The prototype of Moohan feels remarkably lightweight compared to other XR headsets on the market, especially when compared to Apple’s Vision Pro, which weighs around 600 grams. Despite the lighter build, Samsung has made sure that the headset is comfortable to wear. It includes customizable light seals, which allow users to choose between a tighter seal for full immersion or a gentler seal for those who may experience motion sickness.
The fact that Samsung is also working on smart glasses as part of the Moohan lineup shows its dedication to making XR technology more practical for everyday use. These glasses are designed to provide a seamless experience for users, allowing them to switch between XR and real-world vision as needed. This approach underscores Samsung’s vision of connecting XR with smartphones and home appliances, creating a more holistic and immersive experience.
What really sets Project Moohan apart from its competitors, though, is its potential price point. While the exact price has not been confirmed, industry insiders expect it to be significantly more affordable than Apple’s $3,499 Vision Pro, making it more accessible to a wider range of consumers. The combination of lightweight design, customizability, and affordable pricing makes Moohan an attractive option for both early adopters and mainstream users.